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GoPro Inc. is a U.S.-based company in the technology sector, operating within the consumer electronics industry, best known for its compact, durable action cameras and accessories designed for capturing high-quality footage in extreme environments.
Founded by Nick Woodman, the company originated from the idea of creating a rugged, portable, high-performance camera that surfers could use to record their maneuvers—something that early-2000s consumer cameras could not deliver.
GoPro’s product portfolio includes its flagship HERO camera line, mounts and accessories, stabilization systems, lenses, and the GoPro Subscription service, which offers cloud storage, automatic backups, and premium editing tools. The company also develops software such as the Quik editing app.
The company operates globally, with strong presence in North America, Europe, Asia, and Latin America. GoPro products are widely used by athletes, content creators, filmmakers, and everyday consumers.
Market forces impacting GoPro include the rise of social media content creation, competition from smartphone cameras, and rapid cycles of technology innovation.
GoPro’s operational structure includes design and engineering centers in the U.S., outsourced manufacturing facilities in Asia, and commercial and logistics offices across multiple regions. The company employs hundreds of team members worldwide.
GoPro Inc. is listed on the Nasdaq under the ticker GPRO.
History and Foundation of GoPro Inc.
GoPro Inc. was founded in 2002 in California by Nick Woodman, inspired after a surfing trip where he realized the difficulty of capturing high-quality action footage using traditional cameras.
The first GoPro camera, the GoPro HERO, was released in 2004 as an analog wrist-mounted camera targeted primarily at surfers. The strong early adoption pushed the company to expand into digital and high-definition models.
During the 2010s, GoPro achieved global prominence with its HERO line, becoming the world leader in action cameras. In 2014, GoPro conducted its initial public offering (IPO) on the Nasdaq, enabling expansion into new technologies and international markets.
From 2015 to 2018, the company faced challenges, including increased competition and the commercial failure of its Karma drone, leading to restructuring.
Between 2020 and 2024, GoPro refocused on a streamlined business model centered on subscription services, direct-to-consumer sales, and innovation in its HERO camera lineup, improving financial performance and strengthening its market position.
Additional Information
The Company GoPro Inc. (United States), is listed on Nasdaq with a market value of $ 257.58 Millions, having an equity of $ 80.49 Millions.
With a total of 758 employees, the company is listed in the sector of Consumer Cyclical and categorized in industry of Photographic Activities.
In the last 12 months the Company had a revenue of $ 650.75 Millions, which generated a loss in the amount of $ -121.57 Millions.
As for its main indicators, the Company has a P/E ratio of -2.12, a P/BV ratio of 3.20 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker GPRO.
