Ranking of Most Loved U.S. ETFs

Q: Which ETFs are most widely held by Investor10 users?

According to the Most Loved ETFs ranking, the ETFs held by the largest number of Investor10 users in November 2026 are: SPDR S&P 500 ETF Trust (SPY) iShares Core S&P 500 ETF (IVV) Vanguard Total Stock Market ETF (VTI) Vanguard S&P 500 ETF (VOO) Invesco QQQ Trust (QQQ) The ranking reflects portfolio ownership among Investor10 users and should not be interpreted as an investment recommendation or a measure of expected future performance.

Ranking by:

The “Most Loved” rankings do not constitute a buy recommendation. They reflect the assets most frequently held by users of the platform, based on fully anonymized and aggregated portfolio data from our database.

Assets	Current Price	Return 12m	Ret. 24m	Market Cap	Dividend yield
#1 SPY SPDR S&P 500 ETF Trust	$735.29	10.77%	25.75%	818.54 B	1.03%
#2 IVV iShares Core S&P 500 ETF	$738.68	10.44%	29.09%	852.94 B	1.14%
#3 VTI Vanguard Total Stock Market ETF	$361.93	10.91%	24.94%	688.84 B	1.09%
#4 VOO Vanguard S&P 500 ETF	$675.99	10.85%	25.92%	1.05 T	1.10%
#5 QQQ Invesco QQQ Trust	$656.10	8.11%	28.90%	464.63 B	0.47%
#6 AGG iShares Core U.S. Aggregate Bond ETF	$96.55	0.35%	6.15%	138.75 B	4.46%
#7 VTV Vanguard Value ETF	$223.01	22.26%	30.20%	195.72 B	1.87%
#8 BND Vanguard Total Bond Market ETF	$71.59	0.30%	6.03%	167.62 B	4.46%
#9 VUG Vanguard Growth ETF	$82.17	2.20%	21.91%	220.30 B	0.42%
#10 VIG Vanguard Dividend Appreciation ETF	$243.34	14.68%	23.94%	115.65 B	1.50%
#11 VGT Vanguard Information Technology ETF	$108.51	14.52%	40.29%	143.11 B	0.44%
#12 VNQ Vanguard Real Estate ETF	$95.73	10.15%	7.85%	38.41 B	3.56%
#13 VYM Vanguard High Dividend Yield Index ETF	$159.08	16.20%	26.38%	83.07 B	2.31%
#14 SCHD Schwab US Dividend Equity ETF	$35.17	36.24%	29.97%	120.47 B	3.00%
#15 SHY iShares 1-3 Year Treasury Bond ETF	$81.63	2.14%	7.15%	27.45 B	3.60%
#16 TLT iShares 20+ Year Treasury Bond ETF	$81.92	-4.22%	-3.11%	48.86 B	5.17%
#17 SHV iShares Short Treasury Bond ETF	$110.13	3.63%	8.06%	21.18 B	3.99%
#18 BIL SPDR Bloomberg Barclays 1-3 Month T-Bill ETF	$91.46	3.67%	8.07%	48.38 B	4.00%
#19 NOBL ProShares S&P 500 Dividend Aristocrats ETF	$59.77	19.85%	17.21%	11.96 B	1.96%
#20 SOXX iShares Semiconductor ETF	$136.53	39.58%	78.87%	39.06 B	0.31%
#21 SCHH Schwab US REIT ETF	$23.49	13.31%	10.13%	11.13 B	2.89%
#22 SMH VanEck Semiconductor ETF	$463.96	33.69%	80.23%	60.69 B	0.24%
#23 VCLT Vanguard Long-Term Corporate Bond ETF	$70.82	-2.38%	1.07%	9.24 B	6.35%
#24 CIBR First Trust NASDAQ Cybersecurity ETF	$91.04	21.43%	43.99%	15.78 B	0.43%
#25 QYLD Global X NASDAQ 100 Covered Call ETF	$17.11	11.22%	18.47%	8.16 B	12.51%
#26 JEPI JPMorgan Equity Premium Income ETF	$56.43	15.60%	30.11%	46.08 B	8.70%
#27 SPHQ Invesco S&P 500® Quality ETF	$81.15	11.49%	20.77%	18.21 B	0.88%
#28 SPHD Invesco S&P 500® High Dividend Low Volatility ETF	$52.22	14.85%	12.94%	3.44 B	4.76%
#29 QQQM Invesco NASDAQ 100 ETF	$270.22	8.15%	29.04%	103.08 B	0.49%
#30 AOM iShares Core Moderate Allocation ETF	$48.42	4.94%	15.80%	1.86 B	3.20%
#31 AVUV Avantis U.S. Small Cap Value ETF	$119.72	24.12%	19.77%	31.65 B	1.27%
#32 AOK iShares Core Conservative Allocation ETF	$40.37	3.65%	13.31%	851.45 M	3.51%
#33 DHS WisdomTree US High Dividend Fund	$117.49	22.76%	28.37%	1.63 B	3.23%
#34 SGOV iShares 0-3 Month Treasury Bond ETF	$100.49	3.73%	8.23%	116.52 B	3.97%
#35 TFLO iShares Treasury Floating Rate Bond ETF	$50.57	7.66%	17.54%	7.41 B	4.07%
#36 GLD SPDR Gold Trust	$372.52	1.14%	50.23%	131.28 B	-
#37 IAU iShares Gold Trust	$76.38	1.26%	50.65%	59.99 B	-
#38 INDA iShares MSCI India ETF	$50.89	-5.32%	-5.69%	6.36 B	-
#39 MCHI iShares MSCI China ETF	$51.89	-16.86%	10.06%	5.55 B	2.11%
#40 QTUM Defiance Quantum ETF	$123.37	12.78%	88.12%	4.91 B	0.76%
#41 SDIV Global X SuperDividend ETF	$21.78	0.53%	21.81%	1.07 B	11.11%
#42 SLV iShares Silver Trust	$47.36	7.83%	66.29%	26.27 B	-
#43 VEA Vanguard FTSE Developed Markets Index Fund ETF Shares	$67.90	15.02%	43.33%	228.74 B	2.51%
#44 VNQI Vanguard Global ex-U.S. Real Estate Index Fund ETF Shares	$43.53	-3.67%	10.82%	3.32 B	4.95%
#45 VT Vanguard Total World Stock Index Fund ETF Shares	$151.72	11.10%	29.48%	82.74 B	1.59%
#46 VWO Vanguard FTSE Emerging Markets Index Fund ETF Shares	$55.29	4.21%	25.60%	117.31 B	2.68%
#47 VXUS Vanguard Total International Stock Index Fund ETF Shares	$80.92	11.90%	38.22%	158.03 B	2.45%
#48 JEPQ JPMorgan Nasdaq Equity Premium Income ETF	$54.53	6.43%	21.23%	40.65 B	13.61%
#49 IBIT iShares Bitcoin Trust	$42.88	-27.17%	-1.85%	60.70 B	-
#50 SPYI NEOS S&P 500 High Income ETF	$51.29	10.85%	24.55%	12.30 B	12.33%

The Most Loved ETFs ranking highlights the ETFs most widely held by Investor10 users, reflecting investor confidence, long-term portfolio preferences, and broader market trends.

Unlike individual stocks, ETFs provide diversified exposure to a wide range of companies through a single investment. Many of the funds featured in this ranking track widely followed benchmarks such as the S&P 500, Nasdaq-100, and Russell 2000, giving investors efficient access to different sectors, industries, and geographic markets.

By combining broad diversification with relatively low costs and intraday liquidity, these ETFs have become core holdings for many long-term investors seeking to build well-balanced portfolios.

Beyond measuring popularity, this ranking also provides insight into investor behavior. Changes in ETF ownership may reflect evolving market sentiment, sector rotation, shifting risk appetite, or growing interest in specific investment themes, helping investors better understand broader portfolio allocation trends.

How the ranking works

The ranking is based on the portfolios of Investor10 users who invest in U.S. ETFs. Portfolio holdings are collected anonymously and aggregated to determine each ETF's popularity based on the number of Investor10 users who currently own it.

The more investors holding a particular ETF, the higher it ranks. Because portfolio allocations evolve over time, the ranking is reviewed and updated regularly to reflect changes in investor holdings across the platform.

The ranking is updated periodically as Investor10 users adjust their portfolios. It is intended for informational purposes only and should not be considered investment advice.

Characteristics of the most loved ETFs

Broad market exposure: Many track established benchmarks such as the S&P 500, Nasdaq-100, or Russell 2000, providing diversified exposure through a single investment.
Low-cost passive management: Most follow passive investment strategies with competitive expense ratios, helping minimize investment costs over the long term.
High liquidity: Strong trading volume on major U.S. exchanges allows investors to buy and sell shares efficiently throughout the trading day.
Transparent portfolio holdings: Leading ETF issuers regularly disclose portfolio composition, rebalancing activity, and fund documentation.
Long-term investor appeal: Many of these ETFs serve as core portfolio holdings for investors seeking diversification, operational simplicity, and broad market exposure.

Frequently Asked Questions

Which ETFs are most widely held by Investor10 users?

According to the Most Loved ETFs ranking, the ETFs held by the largest number of Investor10 users in November 2026 are:

SPDR S&P 500 ETF Trust (SPY)
iShares Core S&P 500 ETF (IVV)
Vanguard Total Stock Market ETF (VTI)
Vanguard S&P 500 ETF (VOO)
Invesco QQQ Trust (QQQ)

The ranking reflects portfolio ownership among Investor10 users and should not be interpreted as an investment recommendation or a measure of expected future performance.

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Ranking of Most Loved U.S. ETFs

How the ranking works

Characteristics of the most loved ETFs

Frequently Asked Questions