AMMO, Inc. is a U.S.-based company operating in the industrial sector, within the ammunition manufacturing industry. The company produces ammunition for civilian, sport-shooting, and tactical applications, while also integrating digital commerce through its online marketplace operations.
Its business model combines manufacturing capabilities with a technology-driven marketplace, positioning the company across both physical product distribution and digital transactions.
Core activities include:
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Production of small-caliber and specialty ammunition
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Development of high-performance and training cartridges
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Ballistic engineering and product innovation
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Operation of online marketplace platforms (GunBroker.com)
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Distribution and logistics for firearms-related products
AMMO operates primarily in the United States, supported by manufacturing facilities, distribution infrastructure, and digital-platform operations.
Performance is influenced by U.S. firearms regulation, consumer demand for ammunition, policy developments, input costs, and competitive dynamics within the global ammunition market.
AMMO, Inc. is listed on the Nasdaq under the ticker POWW.
History and Development
AMMO, Inc. was founded in 2016 in the United States, with the objective of modernizing ammunition manufacturing and introducing innovation in ballistic performance.
In its early years, the company focused on expanding production capacity and developing differentiated ammunition products.
A key milestone occurred in 2021 with the acquisition of GunBroker.com, significantly expanding its digital presence and integrating e-commerce into its business model.
Since then, the company has continued to scale its manufacturing operations while strengthening its position in both ammunition production and online firearms marketplaces.