SONY

Sony Corporation operates in the consumer cyclical sector, within the audio and video equipment industry, and was founded in May 1946 in Japan by engineers Masaru Ibuka and Akio Morita. It operates under the regulation of the Japanese government and international trade and technology organizations.

Since its foundation, Sony has aimed to develop innovative electronic equipment and expand its presence in the entertainment and technology sectors.

Its product and service portfolio includes:

• Electronic equipment and consumer devices, such as televisions, audio and video recorders, cameras, and mobile phones.

• Semiconductors and technological hardware, aimed at various industrial segments.

• Production and distribution of entertainment content, including movies, music, animation, and video games.

• Development and licensing of software and multimedia applications.

With a strong presence in the global market, Sony sells its products and services through retailers and wholesalers in multiple countries. The company operates in North America, Latin America, Europe, and Asia, with strong activity in the United States, Japan, the United Kingdom, and China.

Its corporate structure includes specialized divisions operating in different market segments. Some of its most relevant subsidiaries include:

• Sony Interactive Entertainment (SIE) – responsible for developing and distributing the PlayStation line.

• Sony Music Entertainment – one of the largest record labels in the world, with a portfolio of renowned artists.

• Sony Pictures Entertainment – film studio behind major franchises like Men in Black, Resident Evil, and Spider-Man.

• Sony Semiconductor Solutions – focused on image sensor and semiconductor production.

With a workforce of 111,000 employees worldwide, Sony maintains a robust operational infrastructure, including factories, research centers, and strategic offices.

Continuous innovation and investment in new technologies ensure the company a leading role in the electronics and entertainment industries.

Sony Corporation shares are traded on the NYSE under the ticker SONY.

History and when Sony Corporation was founded

Sony Corporation’s journey began in 1946, in Japan, when Masaru Ibuka and Akio Morita founded the company with the goal of developing and repairing electronic equipment.

A major turning point came in 1954, when Sony obtained permission to manufacture transistors. That same year, the company launched Japan’s first transistor radio, which quickly became a success both domestically and internationally.

In the following decades, the company introduced some of the market’s most impactful innovations, including:

• 1960: Establishment of Sony Corporation of America, expanding into the U.S.

• 1968: Expansion into Europe, with operations launched in the United Kingdom.

• 1979: Launch of the Walkman, revolutionizing portable audio.

• 1982: Development of the CD player, in partnership with Philips.

Throughout the 1980s and 1990s, Sony diversified its business and entered the media and entertainment sector, acquiring strategic companies such as CBS Records (Sony Music) in 1988 and Columbia Pictures (Sony Pictures) in 1989.

Starting in the 2000s, the company expanded its investments in digital technology and gaming, releasing highly successful consoles like the PlayStation 2, 3, 4, and 5, cementing its role in interactive entertainment.

In subsequent decades, in 2021, the company acquired new gaming studios to strengthen the PlayStation Studios portfolio. Then, between 2023 and 2024, it launched new products in the PlayStation line and made progress in virtual and augmented reality.

Additional Information

The Company Sony Corporation (United States), is listed on NYSE with a market value of $ 130.86 Billions, having an equity of $ 54.64 Billions.

With a total of 111.700 employees, the company is listed in the sector of Consumer Cyclical and categorized in industry of Audio and Video Equipment.

In the last 12 months the Company had a revenue of $ 80.63 Billions, which generated a loss in the amount of $ -1.05 Billion.

As for its main indicators, the Company has a P/E ratio of -124.06, a P/BV ratio of 2.39 and in the last 12 months the dividend yield of SONY was at 0.69%.

The Company is traded internationally through the ticker SONY.