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Whirlpool Corporation is a United States–based company operating in the consumer-durables sector, within the home-appliance industry. The company specializes in designing, manufacturing and marketing appliances for kitchens, laundry environments and integrated home solutions.
It originated in 1911 when founders Louis and Emory Upton established a factory to produce electric motor–powered washing machines, an innovation at the time that aimed to modernize household tasks and meet growing demand for domestic convenience.
Whirlpool’s product portfolio includes refrigerators, freezers, ranges, ovens, microwaves, washing machines, dryers, dishwashers, water filtration systems and connected-home appliances.
The company manages a broad set of global and regional brands, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp and JennAir, covering mainstream, premium and professional segments.
The company operates globally across the Americas, Europe, the Middle East, Africa and Asia. Its operational structure includes manufacturing plants, distribution centers, design studios, engineering hubs, research units and customer-service platforms distributed across multiple regions.
Market factors that influence the company include household consumption patterns, economic cycles, raw-material prices, global competition in appliance manufacturing, technological advances in connected devices, demand for energy efficiency and environmental regulations.
Whirlpool Corporation is listed on the New York Stock Exchange (NYSE) under the ticker WHR.
History and when Whirlpool Corporation was founded
Whirlpool Corporation was founded in 1911 in Michigan, United States, by Louis and Emory Upton under the original name Upton Machine Company. Its first product, an electric washing machine, was developed during a period marked by increased electrification of households and rapid growth in domestic technologies.
During the 1920s and 1930s, the company expanded its product range and built strategic commercial relationships, strengthening its position in the washing-machine market. After World War II, it broadened production capacity, diversified appliance categories and expanded its national footprint.
In the 1950s, the company began its international expansion and adopted the name Whirlpool Corporation, solidifying its presence in global markets. In subsequent decades, Whirlpool carried out strategic acquisitions, incorporating leading regional brands in Europe and Latin America.
Throughout the 2000s and 2010s, the company reinforced its global presence with new manufacturing facilities, technology centers and the integration of acquired brands, while increasing its focus on energy efficiency and connected-appliance innovation.
From 2020 to 2024, Whirlpool advanced in digital transformation, expanded smart-appliance offerings, adjusted its global supply chain, and undertook strategic portfolio reorganizations to enhance competitiveness and prioritize key markets, reflecting evolving consumer behavior and trends in home automation.
Additional Information
The Company Whirlpool Corporation (United States), is listed on NYSE with a market cap of $ 4.26 Billions, having an equity of $ 2.64 Billions.
With a total of 78.000 employees, the company is listed in the sector of Consumer Cyclical and categorized in industry of Appliances and Tools.
In the last 12 months the Company had a revenue of $ 15.56 Billions, which generated a profit in the amount of $ -184.00 Millions.
As for its main indicators, the Company has a P/E ratio of -23.15, a P/BV ratio of 1.61 and in the last 12 months the dividend yield of WHR was at 8.09%.
The Company is traded internationally through the ticker WHR.
