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Baidu Inc. is a Chinese multinational technology company operating in the Technology sector, within the Information Services industry. Founded in 2000 by Robin Li and Eric Xu, the company began as an online search engine created to meet China’s growing demand for efficient search tools during the early expansion of the internet.
Since then, Baidu has become the leading search provider in China and has expanded into several other technology segments, including artificial intelligence, cloud computing, autonomous driving, and digital solutions for consumers and businesses.
Its product ecosystem includes:
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Baidu Search — One of the largest search engines in the world.
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Baidu App — A mobile platform that integrates search, news, and personalized content.
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Haokan — A platform offering short and long videos with revenue-sharing for creators.
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Quanmin — Short-video and livestream entertainment app.
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Baidu Wiki — A digital encyclopedia with expert-generated content.
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Baidu Knows — A question-and-answer community platform.
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Baidu Experience — A collaborative platform where users share practical tips and how-to guides.
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Baidu Post — A topic-based social forum supporting text, image, and video posts.
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Baidu Maps — A voice-enabled navigation app with real-time traffic insights.
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iQIYI — A leading online entertainment and streaming platform in China.
Baidu operates globally through internet-based services but maintains its primary presence in China, where it leads the search and digital services market. The company invests heavily in artificial intelligence, autonomous driving (Apollo Project), cloud computing, and high-performance data centers.
Its operational structure includes advanced research centers, AI laboratories, international offices, and a wide ecosystem of digital platforms serving hundreds of millions of users.
In international markets, Baidu Inc. is listed on the Nasdaq under the ticker BIDU.
History and when Baidu Inc. was founded
Baidu Inc. was founded in 2000, in Beijing, by Robin Li and Eric Xu, with the initial purpose of creating an efficient search engine to serve the rapidly growing Chinese internet market. The business model relied on pay-per-click advertising, which quickly gained traction.
In 2003, Baidu expanded its services to include image search and news search, diversifying its offerings and growing its user base.
In 2005, the company completed its Initial Public Offering (IPO) on the Nasdaq under the ticker BIDU, becoming one of the first major Chinese technology companies to gain global visibility in the capital markets.
Over the following decades, Baidu strengthened its position as a global leader in artificial intelligence, investing in:
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autonomous driving technologies,
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virtual assistants,
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natural language processing,
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cloud computing,
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custom AI chips.
Between 2020 and 2024, Baidu expanded its AI initiatives, advanced its autonomous driving programs, and launched new generative AI models, reinforcing its leadership in China’s technological ecosystem.
Additional Information
The Company Baidu Inc. (United States), is listed on Nasdaq with a market cap of $ 37.61 Billions, having an equity of $ 40.37 Billions.
With a total of 37.779 employees, the company is listed in the sector of Technology and categorized in industry of Computer Services.
In the last 12 months the Company had a revenue of $ 18.10 Billions, which generated a loss in the amount of $ 1.22 Billion.
As for its main indicators, the Company has a P/E ratio of 30.81, a P/BV ratio of 0.93 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker BIDU.
