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Liberty Media Formula One Group is a United States–based structure operating in the media, entertainment and sports sector, within the global sports-rights and broadcasting industry.
The company oversees the commercial ownership and economic exploitation of the FIA Formula One World Championship, including broadcasting rights, promotional contracts, sponsorships, licensing activities and the development of the sport’s global audience.
The group, in its modern form, emerged in 2017 after Liberty Media Corporation acquired the commercial rights previously managed by Formula One Management. The acquisition aimed to modernize the sport’s economic model and expand its relevance as a global entertainment platform.
The group’s portfolio includes commercial rights to Formula 1, global broadcasting agreements, streaming services, major sponsorship contracts, licensing programs, premium hospitality operations (Paddock Club), race-promotion partnerships and management of the international race calendar.
It also oversees digital initiatives such as F1 TV, exclusive content production, fan-engagement strategies and commercial development programs. Liberty Media Formula One Group operates globally through the execution of the F1 calendar, hosting races across Europe, Asia, the Middle East, Oceania and the Americas.
Its operational structure includes international marketing teams, rights-management units, engineering groups that support race operations, logistics and global broadcasting infrastructure. The organization manages relationships with national federations, teams, race promoters and commercial partners.
Market forces affecting its operations include shifts in live-sports consumption, expansion of digital streaming, competitive dynamics among broadcasters, regulatory developments, promoter investment capacity, global expansion opportunities, sponsorship trends and growing engagement from younger audiences.
The company continues to pursue strategic expansion, especially in key entertainment markets such as the United States and the Middle East.
Shares of the Liberty Media Formula One Group trade on the Nasdaq under the tickers FWONA, FWONK and FWONB.
History and when Liberty Media Formula One Group was founded
The Liberty Media Formula One Group was formed in 2017 when Liberty Media Corporation acquired the commercial rights to Formula 1. Prior to this, the sport’s economics had been structured under entities managed by Bernie Ecclestone for several decades.
The acquisition signaled a shift toward a more modern, media-driven strategy focused on expanding the championship’s global footprint.
Following the acquisition, Liberty Media introduced substantial changes to how Formula 1 interacted with fans, broadcasters and host cities. The company expanded digital content, developed F1 TV, strengthened social-media presence and enhanced promotional efforts worldwide.
A defining milestone was the release of “Drive to Survive,” a documentary series that broadened the sport’s appeal and significantly boosted international engagement.
During the late 2010s, Liberty Media pursued an expansion strategy in the United States, bringing new races to markets like Miami and Las Vegas and reinforcing the sport’s visibility in North America.
The company also renegotiated the Concorde Agreement, improving revenue distribution and supporting competitive balance among teams. Between 2020 and 2024, the group managed operational disruptions affecting live events worldwide, adjusting the race calendar and logistics.
Despite these challenges, Formula 1 experienced strong recovery, record attendance in multiple venues, new multi-year broadcast agreements and sustained growth in global viewership. Regulatory updates also contributed to a more competitive on-track product.
By 2024, Liberty Media had successfully transformed Formula 1 into a modern, digitally connected global entertainment property, reinforcing its commercial strength and cultural impact.
Additional Information
The Company Liberty Media Formula One Corp. (United States), is listed on Nasdaq with a market value of $ 20.60 Billions, having an equity of $ 8.62 Billions.
With a total of 7.047 employees, the company is listed in the sector of Communication Services and categorized in industry of Entertainment.
In the last 12 months the Company had a revenue of $ 4.01 Billions, which generated a profit in the amount of $ 205.00 Millions.
As for its main indicators, the Company has a P/E ratio of 100.49, a P/BV ratio of 2.39 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker FWONA.
