Liberty Media Formula One Group (FWONA, FWONK, FWONB) is a U.S.-based entity operating in the media, entertainment, and sports sector, within the global sports rights and broadcasting industry. The group manages the commercial rights of the FIA Formula One World Championship, monetizing the sport through media, sponsorship, and event-related activities.

Its business is centered on global media distribution, fan engagement, and the commercial expansion of Formula 1 as an entertainment platform.

Its activities include:

• Management of global broadcasting and media rights for Formula 1.
• Commercialization through sponsorships and advertising agreements.
• Licensing of intellectual property and branded products.
• Operation of premium hospitality experiences such as the Paddock Club.
• Development of digital platforms, including streaming services.
• Organization and promotion of the global race calendar.

The group operates globally, coordinating events across Europe, the Americas, Asia, and the Middle East. Its structure includes marketing, media rights, logistics, and commercial operations, managing relationships with teams, promoters, broadcasters, and sponsors.

Market conditions influencing the business include shifts in sports media consumption, growth of digital streaming, sponsorship trends, global expansion opportunities, and audience engagement—particularly among younger demographics.

Liberty Media Formula One Group is listed on the Nasdaq under the tickers FWONA, FWONK, and FWONB.

History and Development

Liberty Media Formula One Group was formed in 2017 following the acquisition of Formula 1’s commercial rights by Liberty Media Corporation.

The acquisition marked a strategic shift toward a more media-driven and globally scalable model, with increased focus on digital engagement and audience growth.

Following the transition, the group expanded its digital presence, strengthened broadcasting agreements, and introduced new content initiatives that increased global visibility and fan engagement.

In recent years, the organization has expanded into key markets, enhanced commercial partnerships, and modernized the sport’s business model, positioning Formula 1 as a leading global entertainment property.

Additional Information

Liberty Media Formula One Corp. (United States) is listed on the Nasdaq and has a market capitalization of $20.99 billion, with shareholders equity totaling $7.62 billion.

The company employs approximately 7.047 people and operates in the Communication Services sector, within the Entertainment industry.

Over the past 12 months, Liberty Media Formula One Corp. reported $4.34 billion in revenue, generating net income of $408.00 million.

Key financial metrics include a P/E ratio of 51.46, a price-to-book (P/B) ratio of 2.76, and a trailing twelve-month dividend yield of 0.00%.

The company trades under the ticker FWONA.