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Magic Software Enterprises Ltd. is a technology company listed on Nasdaq under the ticker MGIC, operating within the information technology sector and the software and IT services subsector. The company was founded by David Assia and Yaki Dunietz with the objective of commercializing application-generation software for the global market, initially derived from solutions developed for micro and minicomputers.
Its core portfolio includes proprietary development and integration platforms—such as Magic xpa Application Platform and Magic xpi Integration Platform—IT consulting services, software outsourcing, business-process integration solutions, vertical applications for sectors such as healthcare, logistics, and broadcast, as well as maintenance, support, and cloud services.
The company operates in a global market, serving clients in approximately 50 countries across Europe, North America, Asia, and Latin America, with projects involving integration, cloud migration, process automation, and corporate digitalization.
Market factors influencing its activities include rising demand for digital transformation, migration of enterprise workloads to the cloud, the need to integrate legacy systems with new applications, competitiveness in the enterprise software segment, pressure for cost efficiency and delivery speed, and ongoing regulatory developments related to data and information-security standards.
The company’s scale is reflected in its global installed base—comprising thousands of client organizations—and its workforce of more than 3,700 employees worldwide, distributed across development, support, sales, and consulting operations.
Its operational structure includes research and development centers, professional services units, international subsidiaries, a partner and reseller network, and global licensing, consulting, and technical support operations. The headquarters is located in Or Yehuda, Israel, with subsidiaries and commercial operations in multiple countries.
The business model combines software licensing, integration and consulting services, IT outsourcing, maintenance and support, vertical solution offerings, and cloud-based services. Revenue diversification stems from both license sales and recurring services and maintenance contracts.
The trading ticker on Nasdaq is MGIC.
History and Foundation
The company was founded in 1983 in Israel under the original name Mashov Software Export, with effective operations beginning in 1986 and focused on developing software for export markets.During its early years, the main challenge was to design an application-generation platform that did not require traditional compilation and to establish an international customer base, which resulted in adoption across DOS and UNIX systems and in agreements with major organizations, including government entities.
Expansion and growth occurred through entry into new markets, international sales development, new software versions for Windows environments, adoption of graphical and integration technologies, and the addition of consulting and outsourcing services.
A significant milestone was recorded on August 16, 1991, with the execution of its initial public offering (IPO) on Nasdaq, making it the first Israeli software company to be listed in the United States. On January 3, 2011, its shares were transferred to the Nasdaq Global Select Market, reflecting the evolution of its capital structure and its compliance with higher listing standards.
Between 2020 and 2024, the company continued to strengthen its global operations, updated and expanded its integration and development platforms, reinforced its focus on cloud solutions, enterprise mobility, and digital transformation, and maintained its international client base while publishing audited financial statements demonstrating stability and alignment with market requirements.
Additional Information
The Company Magic Software Enterprises Ltd. (United States), is listed on Nasdaq with a market value of $ 851.62 Millions, having an equity of $ 300.83 Millions.
With a total of 3.039 employees, the company is listed in the sector of Technology and categorized in industry of Software.
In the last 12 months the Company had a revenue of $ 603.22 Millions, which generated a profit in the amount of $ 40.04 Millions.
As for its main indicators, the Company has a P/E ratio of 21.27, a P/BV ratio of 2.83 and in the last 12 months the dividend yield of MGIC was at 4.45%.
The Company is traded internationally through the ticker MGIC.
