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MicroStrategy Incorporated is a technology sector company specializing in the software industry, founded by Michael J. Saylor and Sanju Bansal.
Focused on business intelligence (BI) and data analytics solutions, the company develops platforms for advanced information analysis, helping organizations make strategic, data-driven decisions.
The company offers an integrated platform that enables the analysis of large data volumes, the creation of interactive reports, and the development of intuitive dashboards.
Its products and services include:
• MicroStrategy Analytics: business intelligence solutions for real-time data analysis.
• HyperIntelligence: technology that delivers instant contextual data insights across apps and devices.
• MicroStrategy Cloud: a cloud-based offering that ensures secure and rapid access to BI solutions.
• Bitcoin Strategy: beyond its core software business, the company is also known for its strong Bitcoin holdings as part of its corporate treasury strategy.
MicroStrategy operates globally, with presence in several markets, including North America, Europe, Asia, and Latin America.
Its innovative approach to data analytics and cryptocurrency adoption has attracted a diverse client base, including large corporations, financial institutions, and government agencies.
Operationally, the company maintains offices in various countries and employs approximately 1,997 professionals specialized in developing and implementing advanced analytics solutions.
MicroStrategy is listed on Nasdaq under the ticker MSTR.
History and Founding MicroStrategy
MicroStrategy was founded in 1989 in the United States by Michael J. Saylor and Sanju Bansal, with the goal of delivering software solutions focused on business intelligence and data analytics.
In its early years, the company focused on building systems that helped businesses extract strategic value from their data, offering robust tools for reporting and visualization.
In 1998, MicroStrategy went public on Nasdaq, establishing itself as one of the leading BI firms in the market.
Over the years, the company continued to grow, expanding internationally and launching innovative products, including analytics integrations powered by artificial intelligence.
However, starting in 2020, MicroStrategy gained global attention for its decision to adopt Bitcoin as a corporate reserve asset.
This move positioned it among the first tech companies to make significant investments in cryptocurrency.
The strategy, led by Michael Saylor, drew major attention from the financial market and elevated the company’s role in both the technology and blockchain sectors.
In the following years, MicroStrategy expanded its investments in data analytics technology, released new BI platform updates, and reinforced its crypto strategy, amassing a significant Bitcoin holding on its balance sheet.
Today, MicroStrategy continues to innovate in software and business intelligence while positioning itself as one of the world’s largest corporate holders of Bitcoin, diversifying its operations and attracting global investor interest.
In a recent development, the company acquired an additional 2,138 bitcoins at an average price of USD 97,837 per unit, bringing its total holdings to approximately 446,400 bitcoins.
This purchase was funded through the sale of 592,987 shares between December 23 and 29, 2024, raising around USD 209 million.
Additional Information
The Company MicroStrategy Incorporated (United States), is listed on Nasdaq with a market cap of $ 48.42 Billions, having an equity of $ 58.12 Billions.
With a total of 1.997 employees, the company is listed in the sector of Technology and categorized in industry of Software.
In the last 12 months the Company had a revenue of $ 474.95 Millions, which generated a profit in the amount of $ 7.92 Billions.
As for its main indicators, the Company has a P/E ratio of 6.12, a P/BV ratio of 0.83 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker MSTR.
