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The Trade Desk, Inc. is a United States–based company operating in the technology sector, within the digital advertising and programmatic-media industry.
The company specializes in demand-side platform (DSP) technology that enables advertisers, agencies and brands to plan, execute and optimize digital campaigns across multiple channels.
It was founded in 2009 by Jeff Green and Dave Pickles, driven by market demand for an independent platform offering transparency, control and efficiency in the programmatic ecosystem.
The company’s portfolio includes its DSP for digital ad buying, solutions for video, mobile, audio, connected TV (CTV), display, social channels and omnichannel advertising.
It also provides advanced audience-targeting tools, real-time reporting, third-party data integrations and its proprietary digital-identity framework, Unified ID 2.0, designed to improve ad relevance while enhancing user-privacy standards.
The Trade Desk operates globally, with presence across North America, Europe, Asia-Pacific and Latin America, supported by regional offices and partnerships with media platforms, data providers and technology companies.
Its operational structure includes engineering teams, data-science groups, client-services units, technical-operations teams and product-development divisions focused on advancing programmatic technology.
Market factors influencing the company include the evolution of digital advertising, data-privacy regulations, the rise of connected TV, competition among media platforms, the phase-out of third-party cookies, technological transformation in advertising and increasing demand for transparency in media buying.
The Trade Desk, Inc. is listed on the Nasdaq under the ticker TTD.
History and when The Trade Desk, Inc. was founded
The Trade Desk, Inc. was founded in 2009 in California by Jeff Green and Dave Pickles during the early expansion of programmatic advertising. The founders identified a need for an independent, transparent and advertiser-controlled platform in a market increasingly shaped by large technology companies.
During the 2010s, the company expanded rapidly by enhancing its media-buying capabilities, integrating data partners and extending its global footprint. The rollout of advanced optimization tools and its unified buying platform strengthened its position as one of the leading DSPs worldwide.
The company completed its IPO on the Nasdaq in 2016, enabling increased investment in technology, broader international expansion and accelerated growth in connected TV and omnichannel advertising solutions.
From 2020 to 2024, The Trade Desk invested heavily in digital identity through Unified ID 2.0, expanded its presence in connected TV, advanced artificial-intelligence capabilities and secured strategic partnerships with streaming platforms, media companies and global data providers.
The period also saw continued enhancements to its programmatic platform and growth in demand for multiformat digital campaigns.
Additional Information
The Company The Trade Desk Inc. (United States), is listed on Nasdaq with a market cap of $ 19.31 Billions, having an equity of $ 2.60 Billions.
With a total of 1.310 employees, the company is listed in the sector of Technology and categorized in industry of Software.
In the last 12 months the Company had a revenue of $ 2.79 Billions, which generated a profit in the amount of $ 438.59 Millions.
As for its main indicators, the Company has a P/E ratio of 44.02, a P/BV ratio of 7.42 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker TTD.
