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AppLovin Corp. is a company operating in the “other” segment of the market classification, positioned within the digital services and advertising industry. It was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam.
Specializing in solutions for mobile app monetization and user acquisition, the company leverages artificial intelligence and data analytics to optimize the performance of advertising campaigns and enhance revenue generation.
AppLovin’s business model is centered on a comprehensive software platform that serves both app developers and advertisers, enabling the efficient distribution of digital content.
Among its main solutions are AppDiscovery, designed for user acquisition and growth, and MAX, an ad mediation platform that uses real-time auction technology to increase developer profitability.
The company operates globally, serving clients across various markets—including mobile gaming, e-commerce, and digital services—within a highly competitive environment dominated by major digital advertising and mobile marketing players.
Its ecosystem connects millions of users and provides advanced tools for app monetization, audience targeting, and personalized advertising campaigns.
Changes in privacy policies on platforms such as iOS and Android have affected the dynamics of the segment, requiring ongoing adjustments to the company’s strategic approach.
AppLovin’s operational structure is built on cutting-edge technology and a global infrastructure, with specialized teams and offices distributed across multiple countries. Its scalable model supports process optimization, relying on proprietary servers and strategic partnerships with developers.
With a diversified portfolio of advertising and app growth solutions, AppLovin has established itself as a leading reference in the adtech and mobile gaming sectors, impacting millions of users daily. The company also holds a direct presence in the gaming industry, investing in studio acquisitions and new title development.
AppLovin is publicly traded on the Nasdaq under the ticker APP.
History and Founding of AppLovin Corp.
AppLovin Corp. was founded in 2012 in the United States by Adam Foroughi, John Krystynak, and Andrew Karam, with the mission of providing innovative tools for monetization and user acquisition in mobile applications.
From the outset, the company focused on developing intelligent digital advertising platforms that enabled developers to scale their apps and maximize revenue.
In its early years, AppLovin positioned itself strategically within the industry by establishing partnerships with developers and advertisers, continuously refining its solution portfolio.
The introduction of the MAX platform—revolutionizing programmatic auction systems for mobile advertising—was a pivotal milestone, enabling a significant increase in app profitability.
The company’s expansion included the acquisition of startups and game studios, solidifying its presence both in digital advertising and mobile gaming.
Continued growth led AppLovin to complete its initial public offering (IPO) on the Nasdaq in 2021, expanding its capacity for investment and innovation. Between 2020 and 2024, the company faced challenges stemming from changes in digital privacy rules, requiring new strategies for user targeting and ad personalization.
In recent years, AppLovin has broadened its operations in the mobile gaming sector through studio acquisitions, portfolio diversification, global expansion, and strategic partnerships.
Additional Information
The Company Applovin Corp (United States), is listed on Nasdaq with a market cap of $ 203.22 Billions, having an equity of $ 1.47 Billion.
The Company está listadathe in the sector of Others and categorized in industry of Others.
In the last 12 months the Company had a revenue of $ 5.52 Billions, which generated a profit in the amount of $ 2.83 Billions.
As for its main indicators, the Company has a P/E ratio of 71.79, a P/BV ratio of 137.88 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker APP.
