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GameStop Corporation is a U.S.-based company operating in the services sector, specifically within the technology retail subsector. It was founded by entrepreneurs James McCurry and Gary Kusin.
Its initial objective was to meet the growing demand for software and computer-related products, driven by the rising popularity of personal computers and electronic games at the time. The company has international reach, supported by a network of approximately 4,400 physical stores (2023 data).
Since its inception, GameStop has expanded its portfolio and currently offers products and services such as video game consoles, physical and digital games, accessories, collectibles, and trade-ins of used electronic devices including smartphones and tablets.
With an international footprint, GameStop operates in markets such as the United States, Canada, Australia, and several European countries. Its global presence is supported by thousands of physical stores across these regions.
The company also operates e-commerce platforms that broaden its ability to reach consumers across different regions and purchasing profiles, ranging from casual gamers to technology enthusiasts and collectors.
With approximately 23,000 employees, GameStop maintains a robust operational structure composed of physical stores, distribution centers and digital platforms. This approach integrates traditional and digital channels to deliver a diversified shopping experience aligned with current market demands.
GameStop Corporation is listed on the New York Stock Exchange (NYSE) under the ticker GME.
History and Foundation of GameStop Corporation
Founded in 1984 in Grapevine, Texas, GameStop Corporation began operations under the name “Babbage’s,” initially focusing on retailing software and computer products.
The company was envisioned by James McCurry and Gary Kusin, who identified an emerging opportunity in the expanding market for personal computers and electronic games.
During its early years, the company faced challenges related to competition and the consolidation of the technology retail market. However, the growing popularity of video games in the 1990s contributed to an expansion of its portfolio to include consoles, games, and accessories.
In 1999, following a series of mergers and acquisitions, the company formally adopted the name GameStop, marking a new phase in its corporate trajectory.
The 2000s were characterized by rapid global expansion. In 2002, GameStop conducted its initial public offering (IPO) on the NYSE, positioning itself as a leader in the video game retail segment.
During this period, the company acquired smaller competitors and broadened its international presence, opening stores in key European and Australian markets.
In subsequent years, shifts in consumer behavior—particularly the migration toward digital purchases, subscription-based game streaming services, and direct downloads over physical media—directly affected the company’s traditional business model.
In addition, the rise of platforms such as Steam, Epic Games Store, PlayStation Store, and Xbox Game Pass reduced demand for physical retail outlets, prompting GameStop to rethink its operational strategy.
In 2021, GameStop gained global attention when its shares were propelled by a speculative rally driven by retail investors coordinated through online forums such as Reddit.
That same year, the company announced the appointment of Ryan Cohen, co-founder of Chewy, as chairman of the board, bringing a strategy centered on digital transformation and consumer-focused operations.
As a result, GameStop began exploring emerging trends such as blockchain integration and the development of an NFT marketplace, aiming to position itself within the digital-assets segment and attract users interested in technological innovation.
Between 2020 and 2024, the company initiated a broad operational restructuring focused on modernizing its operations, diversifying its revenue sources, and adapting to new market dynamics.
Additional Information
The Company GameStop Corporation (United States), is listed on NYSE with a market value of $ 10.07 Billions, having an equity of $ 5.18 Billions.
With a total of 23.000 employees, the company is listed in the sector of Services and categorized in industry of Technology Retail Trade.
In the last 12 months the Company had a revenue of $ 3.85 Billions, which generated a profit in the amount of $ 362.10 Millions.
As for its main indicators, the Company has a P/E ratio of 27.81, a P/BV ratio of 1.95 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker GME.
