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Netflix, Inc. operates in the services sector, specifically within the Broadcasting & Cable TV industry. Founded in 1997 in the United States by Reed Hastings and Marc Randolph, the company is headquartered in Los Gatos, California, and has become one of the world’s leading streaming platforms.
Netflix offers a subscription-based video streaming service, providing an extensive library of TV series, films, documentaries, and animated content. Subscribers can access content on-demand, without commercials, across a variety of internet-connected devices.
In addition to streaming, Netflix still operates a DVD-by-mail service exclusively in the United States — a legacy model that marked the company's early beginnings. Its primary revenue stream comes from monthly subscription fees, which vary depending on the user’s selected plan.
Available in over 190 countries, Netflix offers localized content with dubbed and subtitled options in multiple languages. Its most significant markets include the United States, Europe, Latin America, and Asia, where the company continues to grow its global subscriber base.
Netflix faces intense competition from major players such as Disney+, Amazon Prime Video, HBO Max, and Apple TV+, which drives continued investment in original content production, personalized recommendation technology, and user experience enhancements.
Its operational infrastructure includes production studios, partner facilities, regional offices, and a technology platform powered by artificial intelligence to personalize user engagement. With approximately 9,400 employees, Netflix maintains a strategy focused on innovation and global expansion.
Netflix shares are traded on the Nasdaq under the ticker NFLX
History and Founding of Netflix, Inc.
Netflix was founded in 1997 when Reed Hastings and Marc Randolph identified a market opportunity in DVD rentals. The company’s original business model focused on mail-order DVD delivery, eliminating the need for customers to visit physical rental stores.
At launch, Netflix operated with a small team and a catalog of 925 DVD titles — nearly the entire market at the time. The company experienced rapid growth and went public in 2002, raising approximately $94.5 million through its IPO to fund its expansion.
In 2007, Netflix began a strategic transition from DVDs to on-demand video streaming, gradually phasing out its physical rental operations. This pivot proved pivotal, with the company growing from 5 million to 50 million subscribers within seven years.
Key milestones in Netflix’s journey include:
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2013: Launch of its first original productions, including House of Cards, marking its entry into proprietary content.
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2016: Global expansion to 190+ countries, establishing its presence as a worldwide streaming platform.
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2020: Surge in subscriber growth fueled by increased demand for digital entertainment during the pandemic.
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2022–2024: Introduction of new monetization strategies such as ad-supported tiers and paid password sharing.
Today, Netflix continues to expand its original content portfolio, invest in technology and personalization, and strengthen its position as a global leader in streaming and digital entertainment.
Additional Information
The Company Netflix INC. (United States), is listed on Nasdaq with a market cap of $ 44.23 Billions, having an equity of $ 25.95 Billions.
With a total of 9.400 employees, the company is listed in the sector of Services and categorized in industry of Broadcasting & Cable TV.
In the last 12 months the Company had a revenue of $ 43.38 Billions, which generated a profit in the amount of $ 10.43 Billions.
As for its main indicators, the Company has a P/E ratio of 4.24, a P/BV ratio of 1.70 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker NFLX.
