On Holding AG is a Switzerland-based company operating in the consumer-goods sector, within the athletic footwear and performance apparel industry. The company specializes in designing, developing and marketing running shoes, technical apparel and sports-performance products.
On was founded in 2010 by Olivier Bernhard, Caspar Coppetti and David Allemann, driven by the combination of engineering expertise, professional athletic experience and a vision to introduce a new cushioning concept that delivered greater lightness, responsiveness and comfort.
The company’s portfolio includes running shoes for road, trail and training, as well as models designed for everyday wear and tennis.
Its proprietary cushioning technology, characterized by segmented tubular structures on the outsole, positioned the brand as a premium alternative in the global performance-footwear market. On also offers technical apparel developed for breathability, ergonomic fit and the use of sustainable materials.
On operates globally across Europe, North America, Asia and Oceania. Its commercial strategy is built on an omnichannel model that combines direct-to-consumer e-commerce, branded retail stores, wholesale partnerships with specialized retailers and expansion of its own stores in key international markets.
The company invests in sports marketing, athlete partnerships and product development based on biomechanical testing.
Market factors influencing its operations include competition in the athletic-footwear industry, consumer trends toward active lifestyles, volatility in logistics and raw-material costs, demand fluctuations in premium consumer goods and the growing emphasis on sustainability across supply chains.
Its operational structure includes development centers in Switzerland, outsourced manufacturing across Asian markets, global distribution hubs and regional commercial teams.
On Holding AG’s Class A ordinary shares are traded on the New York Stock Exchange (NYSE) under the ticker ONON.
History and when On Holding AG was founded
On Holding AG was founded in 2010 in Zurich, Switzerland, with the objective of introducing a new cushioning technology for running shoes based on segmented impact absorption, creating a smoother and more efficient stride.
In its early years, the company focused on validating its technology with athletes, building an initial product portfolio and expanding distribution within specialized retailers in Europe.
Throughout the 2010s, On expanded its product scope beyond road running, introducing trail, training and everyday-wear models. International visibility increased as both professional and recreational runners adopted its technology, strengthening its reputation as a premium brand.
During this period, the company also expanded strongly into the United States, securing a position in one of the most competitive athletic-footwear markets.
The company continued investing in research and development, refining materials, outsole geometries and manufacturing processes to create lighter and more responsive footwear.
Its entry into technical apparel broadened its market reach and diversified revenue streams, reinforcing its positioning as a complete performance brand. On completed its initial public offering (IPO) on the New York Stock Exchange in 2021, increasing its capacity for investment and global expansion.
Between 2020 and 2024, the company focused on growing its branded retail footprint, diversifying its product categories, strengthening logistics efficiency and advancing sustainability initiatives.
The period also marked the consolidation of new product lines and reinforced On’s global identity as a premium sports brand driven by technological innovation.
Additional Information
The Company On Holding Ltd (United States), is listed on Nasdaq with a market value of $ 29.63 Billions, having an equity of $ 1.94 Billion.
The Company is listedthe in the sector of Others and categorized in industry of Others.
In the last 12 months the Company had a revenue of $ 3.42 Billions, which generated a profit in the amount of $ 263.71 Millions.
As for its main indicators, the Company has a P/E ratio of 112.34, a P/BV ratio of 15.30 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker ONON.