Skechers U.S.A., Inc. (SKX) is a U.S.-based company operating in the consumer discretionary sector, within the footwear and apparel industry. The company designs, develops, and markets casual, athletic, and work footwear for men, women, and children.

Its business is centered on combining comfort-focused technologies with accessible design across a broad range of product categories.

Its activities include:

• Design and commercialization of casual and lifestyle footwear.
• Development of athletic shoes for running, walking, and training.
• Production of work and safety footwear, including slip-resistant models.
• Creation of proprietary comfort technologies and cushioning systems.
• Distribution through retail, wholesale, and e-commerce channels.
• Licensing of apparel and accessories complementary to footwear lines.

Skechers operates in more than 180 countries through company-owned stores, distributors, and digital platforms. Its global structure includes design centers, distribution hubs, and manufacturing partnerships, primarily in Asia.

Market conditions influencing the business include fashion trends, consumer preferences for comfort, competition in the athletic footwear market, supply-chain dynamics, production costs, and the growth of e-commerce.

Skechers is listed on the New York Stock Exchange under the ticker SKX.

History and Development

Skechers was founded in 1992 in California by Robert and Michael Greenberg, initially targeting the growing demand for casual and street-inspired footwear.

The company expanded its product lines and distribution channels throughout the 1990s, building a presence in both retail and wholesale markets. Early success was driven by designs aligned with urban fashion trends and the introduction of comfort-focused features.

Its public listing supported international expansion and product diversification, allowing the company to enter athletic and work footwear segments while strengthening brand recognition.

In recent years, Skechers has focused on expanding its global footprint, investing in comfort technologies, and growing its e-commerce operations, reinforcing its position as a widely accessible footwear brand with a strong international presence.