The ProShares Online Retail ETF (ONLN) is an exchange-traded fund designed to track the performance of companies whose primary business is online retail. The ETF is managed by ProShares and trades under the ticker ONLN on the NYSE Arca.

Classified as a thematic equity ETF, the fund invests in companies that generate a significant portion of their revenue through e-commerce, including online retailers, digital marketplaces, and e-commerce platforms. Its strategy provides exposure to a segment driven by the continued digitalization of consumer spending and the growth of online shopping.

The ETF follows a passive management approach and seeks to replicate the performance of the ProShares Online Retail Index, a benchmark composed of global companies primarily engaged in online retail.

Diversification and sector exposure

ONLN provides exposure primarily associated with:

• E-commerce.

• Digital marketplaces.

• Online retail.

• Consumer discretionary.

• Technology.

• Digital platforms.

• Global companies.

• Digital economy.

The portfolio includes companies from multiple countries operating across various areas of e-commerce, including general merchandise retail, apparel, travel, consumer goods, and digital marketplace platforms.

The ETF's performance is closely tied to the growth of online sales, changing consumer behavior, advances in digital infrastructure, and the ability of e-commerce companies to expand their market share.

Structure and costs

ONLN shares trade on the secondary market on the NYSE Arca during regular trading hours. Share creation and redemption occur through authorized participants, a mechanism intended to help align the ETF's market price with its net asset value (NAV).

The fund charges a management fee as outlined in its prospectus and does not apply a performance fee. Dividends received from portfolio holdings may be distributed periodically to shareholders according to the fund's distribution policy.

History and evolution of the ETF

The ProShares Online Retail ETF was launched in 2018 to provide investors with targeted exposure to the global growth of e-commerce through a diversified portfolio of online retail companies.

Since inception, the fund has tracked the expansion of digital retail, the acceleration of e-commerce adoption, and the continued evolution of online marketplace platforms around the world.

In recent years, changing consumer preferences, advances in logistics, the growth of mobile commerce, and increasing adoption of artificial intelligence have continued to shape the companies represented in the ETF's portfolio.

Additional Information

ProShares Online Retail ETF (United States) is an exchange-traded fund (ETF), with assets under management totaling $61.92 million.

Over the past 12 months, ProShares Online Retail ETF recorded a return of 12.01%, with its price trading between $51.04 and $63.68 during the same period.

The ETF is traded under the ticker ONLN.