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Booking Holdings Inc. is a services-sector company operating in the interactive media and services industry, focused on digital travel reservation platforms.
Founded in 1997 in the United States under the name Priceline.com, the company was created to offer consumers an easier way to access airline tickets, lodging, and travel services through the internet during the early expansion of e-commerce.
The company’s portfolio includes some of the world’s largest online travel brands, such as Booking.com, Priceline, Agoda, Rentalcars.com, Kayak, and OpenTable.
These platforms provide solutions for hotel reservations, airline tickets, car rentals, travel packages, and dining services, serving both individual and corporate customers globally.
Booking Holdings operates in more than 220 countries and territories, connecting millions of travelers daily through an integrated digital ecosystem. This network links consumers, hotels, airlines, and tourism service providers. The company competes directly with major travel platforms such as Expedia Group, Airbnb, and Trip.com.
Key market drivers include global tourism trends, technological advancements, consumer behavior, seasonality, currency fluctuations, and international travel regulations.
The operational structure consists of global teams, technology centers, corporate offices, and digital platforms operating 24/7. The company invests heavily in data analytics, artificial intelligence, and automation to enhance user experience and optimize service offerings.
Booking Holdings Inc. shares are traded on the Nasdaq, under the ticker BKNG.
History and when Booking Holdings Inc. was founded
Booking Holdings Inc. was founded in 1997 in the United States as Priceline.com by Jay Walker. The company’s initial concept was the innovative “Name Your Own Price” model, which allowed consumers to bid on airline ticket prices.
In the early 2000s, the company broadened its scope by acquiring travel platforms worldwide. In 2005, the acquisition of Booking.com — a Dutch hotel reservation platform — became a pivotal moment in its expansion, eventually positioning the company as a global leader in the travel industry.
In 2014, the company officially changed its name to Booking Holdings, reflecting its diverse portfolio of travel brands and its global presence.
Throughout the 2010s, Booking Holdings continued expanding through strategic acquisitions and investments in search technology, automation, and artificial intelligence. Brands such as Kayak, OpenTable, and Rentalcars.com were incorporated during this period.
Between 2020 and 2024, the company faced major disruptions due to the COVID-19 pandemic, which sharply reduced global travel demand.
In response, Booking Holdings implemented cost optimization measures, expanded offerings in alternative accommodations, enhanced flexible booking options, and accelerated digital innovation.
As global travel rebounded, Booking Holdings strengthened its position as one of the world’s leading travel technology companies, expanding its partner network and offering more integrated solutions.
Additional Information
The Company Booking Holdings Inc. (United States), is listed on Nasdaq with a market value of $ 170.34 Billions, having an equity of $ -4.74 Billions.
With a total of 26.400 employees, the company is listed in the sector of Services and categorized in industry of Commercial Services.
In the last 12 months the Company had a revenue of $ 26.04 Billions, which generated a profit in the amount of $ 5.04 Billions.
As for its main indicators, the Company has a P/E ratio of 33.77, a P/BV ratio of -35.97 and in the last 12 months the dividend yield of BKNG was at 0.72%.
The Company is traded internationally through the ticker BKNG.
