Booking Holdings Inc. operates in the Consumer Discretionary sector, within the Online Travel Services industry. Founded in 1997 as Priceline.com, the company provides digital platforms for travel reservations worldwide.
Its portfolio includes major travel brands such as:
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Booking.com.
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Priceline.
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Agoda.
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Kayak.
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Rentalcars.com.
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OpenTable.
These platforms offer hotel bookings, flights, car rentals, vacation packages, and restaurant reservations to both leisure and business travelers.
Booking Holdings operates in more than 220 countries and territories, connecting travelers with accommodation providers, airlines, and other travel services.
Performance is influenced by global tourism demand, economic conditions, currency movements, competitive dynamics, and travel regulations.
Booking Holdings Inc. shares trade on the Nasdaq under the ticker BKNG.
History and Development
The company was founded in 1997 under the Priceline.com brand, initially known for its “Name Your Own Price” model.
A major milestone occurred in 2005 with the acquisition of Booking.com, which became its core global platform.
In 2014, the company rebranded as Booking Holdings to reflect its diversified travel portfolio.
In recent years, the company has focused on platform integration, digital innovation, and expanding alternative accommodations, while navigating the impact and recovery of global travel disruptions.
Additional Information
Booking Holdings Inc. (United States) is listed on the Nasdaq and has a market capitalization of $5.64 Billions, with shareholders equity totaling $-5.58 Billions.
The company employs approximately 26.400 people and operates in the Services sector, within the Commercial Services industry.
Over the past 12 months, Booking Holdings Inc. reported $26.92 Billions in revenue, generating net income of $5.40 Billions.
Key financial metrics include a P/E ratio of 1.04, a price-to-book (P/B) ratio of -1.01, and a trailing twelve-month dividend yield of 0.89%.
The company trades under the ticker BKNG.