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Nu Holdings Ltd., founded in 2013, is a publicly traded Brazilian company that serves as the parent holding of Nubank, widely recognized as the world’s largest digital bank. The company was established in São Paulo by David Vélez, Cristina Junqueira, and Edward Wible with the mission of transforming the banking industry by offering accessible, fully digital financial services without excessive fees.
Nubank’s core differentiator lies in its absence of physical branches, allowing customers to manage all services seamlessly through an intuitive and efficient mobile app. Its main products and services include:
Credit and debit cards with no annual fee and global acceptance.
NuConta, a high-yield digital account linked to Brazil’s Selic benchmark rate, offering daily liquidity.
Rewards program with non-expiring points redeemable with multiple partners.
NuInvest, an investment platform acquired through the purchase of Easynvest.
Personal loans and insurance products, expanding the company’s financial service portfolio.
Nu Holdings has a rapidly growing customer base, reaching approximately 40 million users, including 35 million in Brazil, and expanding operations into international markets such as Mexico and Colombia.
Headquartered in São Paulo, the company employs around 4,000 professionals across strategic hubs, including engineering offices in Berlin (Germany), Buenos Aires (Argentina), and Mexico City (Mexico).
History and Foundation of Nu Holdings
Nu Holdings was founded in 2013 in São Paulo with the launch of Nubank, its primary subsidiary. Initially, the company offered only a no-annual-fee international credit card, with the first transaction taking place on April 1, 2014, under the Mastercard brand.
Beginning in 2017, the company expanded its offerings by introducing a non-expiring points rewards program, followed by the launch of NuConta, a pioneering digital account that automatically accrues interest and charges no maintenance fees.
In 2018, Nubank achieved unicorn status after being valued at US$1 billion, cementing its position as one of Brazil’s most promising fintech startups. That same year, it introduced debit payments, and in early 2019, began offering personal loans, further diversifying its product lineup.
The company’s international expansion began in 2019 with its entry into Mexico, followed by Colombia in 2020, strengthening its footprint across Latin America.
Between 2020 and 2021, Nu Holdings pursued several strategic acquisitions, including the brokerage Easynvest (later rebranded as NuInvest) and technology firms Plataformatec and Cognitect, enhancing its technological and innovation capabilities.
In December 2021, Nu Holdings completed its initial public offering (IPO) on the New York Stock Exchange, achieving a valuation exceeding US$45 billion and becoming the world’s largest digital bank by market capitalization.
From 2022 to 2024, the company continued expanding its product suite and strengthening its leadership in digital finance, investing heavily in innovation, cybersecurity, and financial inclusion, solidifying its reputation as a global powerhouse in the fintech industry.
Additional Information
The Company Nu Holdings (NuBank) (United States), is listed on NYSE with a market cap of $ 76.89 Billions, having an equity of $ 10.55 Billions.
With a total of 5.043 employees, the company is listed in the sector of Financial and categorized in industry of Banks.
In the last 12 months the Company had a revenue of $ 9.60 Billions, which generated a profit in the amount of $ 2.53 Billions.
As for its main indicators, the Company has a P/E ratio of 30.40, a P/BV ratio of 7.29 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker NU.
