XP Inc. operates in the Financial Services sector, focused on investment brokerage, wealth management, and financial advisory services in Brazil.

The company manages a group of subsidiaries that include brokerage, asset management, advisory, financial education, and digital investment platforms. Its ecosystem serves retail investors, high-net-worth individuals, and institutional clients.

Core activities include:

• Brokerage services for equities, fixed income, derivatives, and structured products.

• Asset management and investment funds.

• Wealth management and private banking.

• Digital investment platforms and home broker solutions.

• Financial education and content platforms.

XP primarily operates in Brazil, with additional presence in the United States through international investment services.

Revenue is driven by brokerage commissions, distribution of financial products, advisory fees, asset management income, and recurring platform revenues.

Performance is influenced by trading volumes, investor activity in Brazilian capital markets, interest rate cycles, regulatory conditions, competition from traditional banks and fintechs, and growth in retail investor participation.

XP Inc. shares trade on the Nasdaq under the ticker XP.

History and Development

Founded in 2001 in Brazil, XP began as an education-focused initiative aimed at increasing individual participation in financial markets.

The company later expanded into brokerage services, building a nationwide network of independent investment advisors and digital platforms.

Over time, XP broadened its ecosystem through acquisitions and the addition of asset management, advisory, and financial media operations.

XP completed its public listing in the late 2010s, raising capital to support expansion and technological investment.

In recent years, the company has expanded its product suite, strengthened digital banking capabilities, increased automation, and continued to grow its customer base within Brazil’s evolving investment landscape.